What if the 30 Day Challenge doesn't work?

This is a question that I am being asked a lot lately. Not sure why, perhaps because I choose to speak about the challenge and my impending success, with such certainty. The impetus behind such a question boggles my mind. I mean why even ask that? Isn't the real question, "what happens if I don't finish?". Because from my perspective the system we are being taught doesn't fail, in fact we know it has worked many times over - going several years strong now, successfully adapting to the dynamic nature of the internet. So the only weakness in the challenge would be me - and my level of commitment. And since I am completely responsible for that, the 30 Day Challenge won't fail. It is as simple as that.