Sunday, August 12, 2007

4 Parts Make A Whole - The 30 Day Challenge Pie

The first bit of training did a great job setting the tone for the next 30 days. But what was incredibly useful was listening to Ed explain the 4 key training components that we will focus on - one at a time. And it didn't hurt that the brilliant content was delivered in an authentic Australian accent.

This is the first time that we have been given a glimpse into how the training will be organized. Ed likened the 4 components to the 4 movements of a symphony.
  1. Market Research
  2. Traffic
  3. Conversion
  4. Product.
And they do need to be followed in this specific order - or else.....(you fill in with your favorite or else ending).

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